We measure success with science, not surveys.
As individuals, the intensity with which we feel various competing emotions bias our preferences and ultimately our behavior. These emotions are influenced by automatic neural associations created through a process called memory encoding.
Implicit measures “read” emotional associations to presented stimuli(visual concepts, and other sensory stimuli) to uncover how they activate neural network associations that give rise to emotion.
Write Events
Perceptions are cataloged into associative memory structures during a biological process called memory encoding.
Read Events
Momentary exposure to a concept in Sentient Prime ® induces automatic, irrepressible retrieval and activation of associative attitudes and perceptions.
Environmental cues activate cognitive & emotional processing in system 1 and system 2.
Environment
External and Internal, Distal and Immediate cues trigger “processing” along the path to purchase.
Motivations
Innate and learned values motivate our behavior. Brands can capitalize on frameworks that make predictions on emotions and behaviors.
Behavior
Cognitive and reason-based, System 2 is reflective, slow and more deliberate than System 1, and has a direct impact on behavior, as well as the ability to trigger additional System 1 processing.
Reading Implicit Associations
Perceptions are cataloged into associative memory structures during a biological process called memory encoding. The Sentient Prime® implicit association platform is designed to detect the strength of a consumers automatic association between mental representations of concepts hidden in memory. Implicit measures uncover how stimuli (visual concepts, and other sensory stimuli) activate neural network associations automatically, which give rise to emotion. As individuals, the intensity with which we feel various competing emotions, bias our preferences & ultimately our behavior.
Star Power is a Sentient study that reveals our subconscious feelings towards well known personalities. The study measures our implicit associations to uncover who has real star power revealing pride, trustworthiness, amusement and who is more inspiring. Take the implicit study powered by Sentient Prime®, a powerful implicit platform that measures the subconscious.